Reach new audiences

Attract new customers to your winery

Wine lovers often first encounter a wine at a friend’s house, a restaurant or a tasting. What matters is that they can later find the winery and where to buy the wine.

Discover favoritewines for wineriesGet in touch
Weinflasche und Smartphone mit digitaler Weinerkennung
Your opportunities

Reach new wine customers beyond your winery

Be there when interest first arises

Wine lovers can photograph the label and find the wine again digitally.

Make it easier to find where to buy

Interest can turn into a visit to your own webshop without a lengthy search for the producer.

Help wine lovers reconnect

Saved favorite wines make your bottles easier to find again and may encourage repeat purchases.

How favoritewines works

From wine discovery to your winery – via the app

Wine lovers photograph a wine label, save their favorites and access the listed place to buy. This connects digital discovery with your existing direct sales channels.

The app complements your website and existing marketing activities; it does not guarantee sales.

All benefits for wineries
App-Ansicht mit Weingüter-Empfehlungen
App-Ansicht der Wein-Events
Frequently asked question

How can small wineries attract new customers?

Alongside recommendations, events and a discoverable website, digital wine recognition can provide another point of contact. It complements rather than replaces active marketing.

More topics for wineries

Explore the topics that matter most to your winery.

Overview for wineriesWinery marketingAttract new customersDirect wine salesIncrease wine sales

Your winery on favoritewines

We handle the digitization of your wine range. Learn more about the terms and get in touch.

View benefits and pricingAsk about becoming a partner